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Product-led eyewear created to bring performance design into the fashion arena.

In the saturated landscape of eyewear frames, there are many excellent brands offering superb quality, alongside an abundance of shapes and colours.

This work is not about that.

The focus here is on the structural design of the frame itself, selectively drawing excellence from fields such as sports and engineering, and applying it to eyewear. Utilising advanced digital modelling, each style is developed around a geometry that serves fit above all else.

If you are looking for an engineered device without engineered aesthetics, you might be interested in investing.

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